BOSS and HUGO get rebranding treatment with a star-studded digital activation campaign
https://youtu.be/uzFmbPtZjSs HUGO BOSS took over social media to launch two global campaigns for its BOSS and HUGO divisions. This marks a milestone in the brand’s long-standing history, as the logo has not been changed since the early 1990’s. This rebranding comes packed with a star-studded cas
A Collection of Time for CHANEL Spring-Summer 2022 Haute Couture
https://youtu.be/ykYI5iMUwdk The CHANEL Spring-Summer 2022 Haute Couture collection opened with a regal statement—equestrian Charlotte Casiraghi arrives atop horseback donning a signature tweed blazer with sequin. Then, as they say—we’re off. SS 2022 and the enlistment of artist Xavier Veilhan
Imperfect Renderings for Loewe Fall Winter 2022
Imperfect silhouettes reimagine how we look at clothing with the inclusion of LED lighting, asymmetrical cuts and displaced proportions. The body is the point of arrival and departure, nakedness reproduced in shrunken scale on trompe l’oeil pieces, the elementarity of underwear and base laye
Homage to the Beginning for Dior Men Winter 2022-2023
As society continues adjusting to life amidst a global pandemic brands have scaled back on their collections and approach to clothing and Dior is no exception, as Artistic Director of Dior Men, Kim Jones states; “I wanted to look at the archive, at the purity of the beginnings of the House, at its
Louis Vuitton Fall/Winter 2022: An Impactful Legacy Lives On
https://youtu.be/1lztJ_1rY6M For the Louis Vuitton Fall/Winter 2022 debut, the House sees the untimely final collection of revolutionary and much-beloved Men’s Artistic Director Virgil Abloh. Devastatingly, Abloh passed away in 2021, much to the shock of many friends and legions of fans worldwide.
A Spectator’s Delight at Prada Men’s Fall/Winter 2022
https://youtu.be/iJDRZE9uxeo Prada’s Fall/Winter 2022 collection was shown inside the Deposito at Fondazione Prada, Milan. Strong silhouettes and a bold approach to outwear prove to be standout moments in the collection. Double breasted blazers juxtapose athleisure separates that are sprinkled thr
All Roads Lead to perfection with Zegna’s Winter 2022 Show
Known at the 232, the Oasi Zegna, which is a winding road in the Italian woods, brought inspiration to the brand in that nature is ever-evolving and changing to its outside environments. Just as nature naturally adapts, so do humans and Zegna elevates their trust-worthy brand with a strong Winter 20
CHANEL’s 2021/22 Metiers d’art Show Highlights Talented Ateliers and le19M
CHANEL held their 2021/22 Metiers d’art show at the le19M, honoring the craftsmanship of CHANEL’s own eight artisan houses for their accomplishments and acclaim in the fashion industry. From the goldwork of Goossens, the embroidery of Lesage and Atelier Montex to the shoemaker Massaro,
Vibrant Reimagined Streetwear for Dior Menswear Fall 2022
https://youtu.be/T4RrVMWw2-U “But you can go on thinking and imagining forever further and stop at no decisions to pick up a bag for the thinkings. Turn your thinking into your work, your thoughts a book, in sieges.”—Jack Kerouac, On The Road*, 1957 Filled with punchy streetwear basics, the co
