Coach ups the ante with latest Tom Wesselmann collaboration
Coach introduced their new Tom Wesselmann collection with a stylish worldwide campaign, lensed by famed photographer Juergen Teller starring the likes of Hari Nef, Kai-Isaiah Jamal, and Manami Kinoshita. As part of the campaign, a digital experience (https://thepleasurepursuit.com/en my) is available for all to interact with.
Wesselmann’s colorful pop motifs are featured on both apparel and accessories, ranging from the ‘Rogue’ and ‘Duffle’ bags to shearling jackets and more.
“Like my collections for Coach, Tom Wesselmann’s work is inspired by the extraordinary found in the everyday and the universal references that bring us together,” said Vevers.” Sensory and joyful, our collaboration is a tribute to the sense of pleasure Tom found in the process of creating.” I’m very honored to have worked with his family to bring it to life, and proud to share his work with a new generation.”
Coach x Tom Wesselmann will be available starting July 7th on https://malaysia.coach.com/. The collection will also be made available globally in-store at select pop-ups and limited edition store takeovers.