Bell & Ross BR 03 Moves Brand Forward with Renewed Proportions

“Circle within a square, held by four screws” — that has been Bell & Ross’ design mantra since the inception of its square-cased BR models in 2005, when the BR 01 made its appearance with an imposing 46mm case; one that was striking enough to capture the attention of watch aficionados among a sea of round-faced watches back then.

By the time the BR 03 with its 42mm case was launched in 2006 with great success, their fate was sealed as a benchmark in the world of professional aviation watches that epitomizes the spirit of refinement and good taste. Not only are its design principles reminiscent of the silhouette of aircraft cockpit clocks and aeronautical instrumentation, this ultimate reference in the field of aviation watches also meet the demands of professional users in extreme conditions; ensuring first class performance in legibility, functionality, precision and reliability — a guarantee that dated further back to 1992, when the French-established watch brand became the official watch supplier to the Escadron de Chasse 2/4 La Fayette of the French Air and Space Force.

“Our goal was to preserve the identity that has made the BR 03 so successful, while adapting it to the new times and maintaining its allure.”
— Bruno Belamich, Co-founder and Creative Director of Bell & Ross

Almost 20 years after its launch, the BR 03 revisits the square case that’s known worldwide, but this time, at a lighter, smaller yet delicately powerful dimension of 41mm.

Instead of starting over like most watch designers often prefer in the world of watchmaking design; where every millimeter counts, and enlarging or reducing a case is a serious matter — Bell & Ross decided to double down in altering an iconic model, once again zigging in a world that zagged.

“With the new BR 03, we modified the proportions of the collection by respecting its canons,” says Bell & Ross’ co-founder and Creative Director Bruno Belamich, who once founded the brand as a university project with Carlos A. Rosillo, and knows a thing or two about impeccability. “Our goal was to preserve the identity that has made the BR 03 so successful, while adapting it to the new times and maintaining its allure.”

The smaller case is perceivable immediately with the equally minimized lugs, from 4.5mm to 4mm, and a narrower rubber strap. Besides that, fitted into the slightly reduced BR 03 is Bell & Ross’ new automatic movement, the BR-CAL.302 caliber. It introduces an extended power reserve of 54 hours, implying the watch can be left unused, and will still display the exact time two days later.

BR 03 Steel

MYR 15600

MYR 16700

MYR 15600

BR 03 Ceramic

MYR 18900

MYR 18500

MYR 17600

However, if you think that all of these economizations will mean that it will be a scant BR 03 watch collection; then, you’re wrong. The new BR 03 is available in three Bell & Ross black ceramic cases — Black Matte, Phantom and Heritage; another three in its polished steel cases — Black Steel, Blue Steel and Golden Heritage; and further enriched with two new tones that dial things up (no pun intended) for the brand’s know-how in style, functionality and legibility.

Inducted into the BR 03 Ceramic collection is a Military Ceramic version that combines a matte black ceramic case with a khaki dial. With its numerals and indices made from molded luminescent material/Bilight®, and a buckle in khaki rubber and ultra-resilient black synthetic fabric, it is positioned as a military-inspired timepiece that has influenced Bell & Ross since its humble beginnings.

Whereas, for the BR 03 Steel collection, the attractive gilt copper model, achieved through a galvanization process, is enhanced with black-engraved numerals and indexes filled with semi-matte black varnish that provide further depth, as well as it has blue metal skeletonised Super-LumiNova®-filled hands — all of which evokes a trendy vintage spirit transcending into more modern times.

Post a comment

Your email address will not be published. Required fields are marked *