Bell & Ross BR 03 Moves Brand Forward with Renewed Proportions

Almost 20 years after its launch, the BR 03 revisits the square case that’s known worldwide, but this time, at a lighter, smaller yet delicately powerful dimension of 41mm.

Instead of starting over like most watch designers often prefer in the world of watchmaking design; where every millimeter counts, and enlarging or reducing a case is a serious matter — Bell & Ross decided to double down in altering an iconic model, once again zigging in a world that zagged.

“With the new BR 03, we modified the proportions of the collection by respecting its canons,” says Bell & Ross’ co-founder and Creative Director Bruno Belamich, who once founded the brand as a university project with Carlos A. Rosillo, and knows a thing or two about impeccability. “Our goal was to preserve the identity that has made the BR 03 so successful, while adapting it to the new times and maintaining its allure.”

The smaller case is perceivable immediately with the equally minimized lugs, from 4.5mm to 4mm, and a narrower rubber strap. Besides that, fitted into the slightly reduced BR 03 is Bell & Ross’ new automatic movement, the BR-CAL.302 caliber. It introduces an extended power reserve of 54 hours, implying the watch can be left unused, and will still display the exact time two days later.