#GucciLoveParade Takes Center Stage on Hollywood Boulevard

Creative Director Alessandro Michele states; “I thought about how my mother raised me as a devout worshipper of beauty. “About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies“. This is why I chose Hollywood Boulevard. “

Photographers Mert Alas & Marcus Piggott perfectly encapsulate Gucci’s playfulness within the backdrop of a deeply rooted skillset in craftsmanship, design and breathtaking creations. Already, the campaign has created quite the buzz online. Expect more celebs, more parties, and even more good times as the brand continues to stretch its wings.