#GucciLoveParade Takes Center Stage on Hollywood Boulevard

If any brand knows how to party, it’s Gucci. Never one to shy away from a fashionable shindig, the brand presented their newest campaign #GucciLoveParade. Fluid in expression, creativity abound and body positivity are all celebrated in the new ads featuring stars such as Snoop Dogg, Miley Cyrus, Lee Jung-Jae, Beanie Feldstein, Deng Lun and more.

Preceded by a large-scale fashion show in December, friends of the House and industry insiders met up on Hollywood Boulevard to watch a show that included the likes of Jodie Turner Smith and Jared Leto.

Creative Director Alessandro Michele states; “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies“. This is why I chose Hollywood Boulevard. “

Photographers Mert Alas & Marcus Piggott perfectly encapsulate Gucci’s playfulness within the backdrop of a deeply rooted skillset in craftsmanship, design and breathtaking creations. Already, the campaign has created quite the buzz online. Expect more celebs, more parties, and even more good times as the brand continues to stretch its wings.

CREDITS

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Director of Photography: Mert Alas and Marcus Piggott

Directed by: Mert Alas and Marcus Piggott

Talents: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg

 

MUSIC CREDITS

“Venus In Furs” – Album Version (Mono)

Artist: The Velvet Underground

Music & Lyrics by Lou Reed

© 1967 EMI Publishing Italia Srl on behalf of Oakfield Avenue Music LTD

(P) 1967 UMG Recordings, Inc.

Courtesy of Universal Music Italia Srl

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