Admiration Leads to Gucci Mash Up featuring Balenciaga in the All New Hacker Project
The Hacker Project takes reign on the first installment of Gucci’s Holiday campaign.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer and Director: Harley Weir
Make up: Thomas De Kluyver
Hair: Paul Hanlon
MUSICAL VIDEO CREDITS – THE HACKER PROJECT
“GUCCI” Bree Runway, Maliibu Miitch
(Cleveland Bell, Henry William Durham, Victor May, Brenda Wireko Mensah, Ricky Taylor)
© Musicworks (BMI)
© Sentric Music Publishing ltd, licensed by Oyez! Srl
© 2020 Sony Music Publishing Italia on behalf of Sony/ATV Music Publishing Allegro UK
(p) 2020 Universal Music Italia srl
Contains a sample from: Gucci You’re Thru”” by the Gucci Girls
Courtesy of Essential Media Group
With the ultimate goal of paying homage to classics and celebrating reinvention, Gucci and Balenciaga have come together for an eye-catching presentation of their mixed designs—The Hacker Project.
Bags are represented in the collection with Balenciaga’s Hourglass and the City are paired with the Gucci canvas: Flora and GG pattern. Beloved Gucci namesakes such as the Jackie 1961/Dionysus, GG Marmont and Horsebit 1955) featuring the Balenciaga diagonal logo.
The idea came about in an extremely organic way, as a direct result of Alessandro Michele’s impassioned reaction to Demna Gvasalia’s first show for Balenciaga, which he attended and the following ones.
Footwear including three new trainers and two new pumps are also revealed. Accessories include fashion jewelry, shawls and ties. Ready-to-wear offerings boast a parka, “pantashoe”, skirts and more.
The Hacker Project is now available in Gucci stores worldwide.