Salvatore Ferragamo Debuts Multimedia Collab with International Artists for Pre-Fall ‘21
Salvatore Ferragamo’s pre-fall 2021 collection finds us nostalgic for the times in which we could travel about freely to unknown whimsical destinations be it bustling cities or tranquil plains.
A multitude of creatives were brought in for this collection including the following artists who compile the digital Tuscan Wildflower campaign; French painter and designer Lucas Beaufort, Spanish sculptor Diego Cabezas, Brazilian illustrator and painter Marina Papi, South Korean painter Boree Hur, Italy’s Art Media Studio—consisting of in light installations, and American illustrator Bijou Karman.
Ferragamo’s Studio Bag is reimagined with the signature Wildflowers print and the names of eight cities (depicted on the strap of each respective bag). Patrons can pick from Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro.
A virtual travel diary accompanies the campaign that will be available on the brand’s social media platforms and official website ferragamo.com.
The Tuscan Wildflowers articles are available from May in Ferragamo boutiques and on ferragamo.com