LOEWE announces partnership with On
In a limited-edition capsule collection, LOEWE and performance brand On have teamed together with a mission to create a better, and more sustainable future for the contemporary adventurer. Watch the making of LOEWE x On below:
As a testament to the long weather exposure, the ready-to-wear clothings for men and women come in two gradient colorways: khaki, blue and orange. Model and actress Camila Morrone and musician Duckwrth stars in the striking campaign lensed by photographer Gray Sorrenti.
The collection offers LOEWE variants of On’s classic Cloudventure and Cloudrock sports sneakers. In addition to On’s trademark Missiongrip™ rubber outsole and Speedboard™ mid-sole hidden plate, the shoes feature a recycled polyester upper, hand-pressed marbled outsoles, brass eyelets, and matte or iridescent mudguards in five colorways (Gradient Khaki; Gradient Grey; Gradient Blue; Gradient Orange; Space Blue).