May 18, 2021

It’s Summer Lovin’ for Coach’s Pre-Fall 2021 Collection

Coach set out to relay the feeling of freedom, summer and road trips with friends in their newest Pre-Fall 2021 collection global advertising campaign starring some familiar faces including Coach Family members; Hari Nef, Dree Hemingway and Rickey Thompson.

Sprawling desert and sunny landscapes litter the campaign, photographed by Max Farago.

Coach Creative Director Stuart Vevers describes the vision behind the campaign as;

 “Our Pre Fall collection is inspired by a sense of nostalgia, freedom and anticipation—feelings that I associate with summer,” [] “I imagined the collection with new adventures in mind, exploring craft and Coach’s heritage with the fresh attitude of sportswear. To bring the collection to life, we created a campaign with the Coach Family to tell a timely story about friendship and being together again.”

Additional content includes the featured Coach Family members sharing their sentiments on road trips and looking back on fond memories, as well as what the phrase “Dream On” means to them, as it’s seen across Signature tees, sweatshirts and more within the collection.

coach.com

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