It’s a family affair for Chanel’s Spring-Summer 2021 Haute Couture collection

Virgine Viard acknowledges the creative gymnastics needed when reimagining runway shows adapted to current culture stating, “I knew we couldn’t organize a big show, that we would have to invent something else, so I came up with the idea of a small cortege that would come down the stairs of the Grand Palais and pass beneath arches of flowers. Like a family celebration, a wedding…” 

Family reunions and warmth of big gatherings is the core imagery of Chanel’s values. Celebrating the reopening of Haute Couture Salons at 31 Rue Cambon, guests can expect to be met with feminine touches by Jacques Grange including a cluster of mirrors and “wheat sheaves” tables by Goossens.

Embroidery, pearls and ecru satin crêpe are captured by iconic Dutch photographer and filmmaker Anton Corbijn who photographed the collection. Corbijn mixed musical influence with Chanel classics in the teasers.

Flouncy petticoats, crêpe georgette, ruffled boleros and two-tone Mary Jane shoes, reminiscent of tango dancers, were in abundance in the thirty-two look collection. Movement was especially important—showcased by trouser suits and men’s waistcoat inspired jackets.”I’m always thinking about what women would like to have in their wardrobe today,” concludes Virginie Viard.

For more on the Chanel Spring/Summer 2021 Haute Couture, visit here.

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