Ferragamo’s New Renaissance for FW23 Campaign
Ferragamo unveiled their most recent FW23 Campaign featuring notable figures such as singer songwriter Kelela, sound artist and art director Yasmine Dexter, photographer Tyler Mitchell and also showcases the masterpiece artworks of Galleries degli Uffizi via permission of the Ministry of Culture, Italy.
Today Ferragamo chooses to partner with the Uffizi to accompany Creative Director Maximilian Davis vision for the brand, using some of the most famous artworks of the 15th and 16th centuries to act as settings for his work.
Boasting Ferragamo’s own Renaissance, the collection is influenced by both The Italian Reneissance and some of Ferragamo’s earliest famous clientele including the likes of Audrey Hepburn, Greta Garbo, Sophia Loren, Lauren Bacall, Marilyn Monroe and Eva Perón.
This new wave of Renaissance for the brand invokes creativity, fluidity and constant modern movement. Maximilian Davis is constructing Ferragamo’s future through the skilled hands of its artisans, the study and evolution of its heritage, the harnessing of new creative talents, and the establishment of his own community. Audiences can’t wait to see what’s in store for the brand moving forward.
ferragamo.com
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