Actress Liu Yifei Partners with Louis Vuitton for their SS 2021 Capucines Campaign
Following Fan Bingbing’s exit from the brand, actress Liu Yifei (of Mulan fame) has been tapped as their newest ambassador. She joins other house muses Naomi Osaka, Alicia Vikander, Emma Stone and Léa Seydoux. No stranger to luxury advertisements, Yifei has past been the face of Chanel, Dior and most recently Armani.
Her first Louis Vuitton campaign features the new Capucines collection. The bag comes in MM, PM, BB and Mini sizes and features a shoulder and/or crossbody strap. A feminine body boasts both versatility and practicality.
The Capucines is named after the very first Louis Vuitton store that opened in 1854 on rue Neuve-des-Capucines and is one of their most iconic designs. The hardware features classic LV initials and side rings.
Shot against milky neutrals and golden lighting against the backdrop of a movie studio backlot, Yifei models the expansive collection with ease.