Dare in Gris Dior Debuts with Pretty Little Things
Filmed by Bardia Zeinali and photographed by Mikael Jansson, the new Christian Dior ‘Dare in Gris Dior’ fragrance campaign presents a palateable backdrop of dreamy lavenders, understated greys and lightest of pinks.
Dior performer François Demachy created the violet-colored Gris Dior eau de parfum with highlight notes of bergamot and jasmine, paired with a woody-moss base. Artists Ben Johnson, Andrés Reisinger, Mileece and Collectif Scale were commissioned to reimagine Gris Dior through various mediums including sound, paint and light.
Featuring fresh new “It” faces, the new rollout boasts talents Maya Hawke, Fai Khadra, Thuso Mbedu, Orelsan, Jenna Ortega, Joseph Quinn and Liu Yu Xin.
Gris Dior is a vibrant, mysterious hue with the softest of resolute views that concludes with a captivating and fascinating fragrance sure to appeal to a varied unisex audience.
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