Coach debuts Fall 2022 collection from “Somewhere in America”
Stuart Vevers presented his Fall 2022 collection from “Somewhere in America,” a fictitious neighborhood imagined by Coach. In addition to the live runway, the event was also streamed live on Coach’s Instagram and YouTube feeds.
“My collections often begin with a feeling, and for Fall, the feeling was love,” said Vevers. “To express this, the collection explores tensions between romance and toughness to reinvestigate Coach heritage. I liked the idea of creating a nostalgic world somewhere in America seen through a widescreen lens, mixing the energy of today with the nostalgia for pop culture that has always inspired me.”
The collection included an updated sling bag, classic Coach shearling outerwear with bright pop hues, and leather outerwear juxtaposed with lace and crocheted dresses. With the collaboration of graffiti artists Mint&Serf, the collection also sees a series of pieces printed with their artworks.
Coach TV shorts, produced in partnership with Amber Schaefer and featuring Megan Thee Stallion, Rickey Thompson, Noah Beck, and other members of the Coach Family, follow the Fall 2022 fashion show. “Coachville” characters were also included into a limited-edition toy line created by Coach and Marquee Marauders Club.