Coach Softens Up with Their Pillow Tabby Reinvention

Modeled after its pillow-like silhouette Coach’s Pillow Tabby is back with a brand new, pastel-colored ad campaign featuring the likes of muse brand celeb ambassador Jennifer Lopez, Paloma Elsesser, Quincy and more. The bag is playful, spirited and sensual. There’s even an unexpected extra large offering called the Pillow Tabbies- robust and emphasized structure.

Photographed by regular collaborator, Juergen Teller, Coach Creative Director Stuart Vevers had this to say about how the shoot would look “I thought Juergen would be great to photograph this campaign, […] He has a uniquely tongue-in-cheek approach and I knew he could capture the warm, intimate and playful point of view that celebrates the special qualities of our Pillow Tabby bag.”

Created using plush , soft Napa leather the bags are a candy colored feast with hues ranging from bright pink to more chalky palettes. 

The Pillow Tabby bag can be purchased through Coach on Delivery. Please visit or e-mail for more info.

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