BVLGARI Magnifica

Staged for the first time in Milan, Bulgari debuted their new “Magnifica” high-jewelry collection.

The show was filmed at the famed Galleria Vittorio Emanuele II with a special performance of Beethoven’s “Ode to Joy/ Inno alla Gioia” by tenor Andrea Bocelli and Italian orchestra conductor Beatrice Venezi. Additionally, an original soundtrack by Italian musician Marco Guazzone was curated exclusively for the presentation.

Inspired by Milan’s prominent role on the international theater scene, the High Jewellery Show, filmed by Italian emerging director Tommaso Ottomano in collaboration with AMO/ Ellen van Loon and Giulio Margheri, is infused with a dramatic, solemn vibe, injected with Bvlgari’s signature sense of boldness, but also with the brand’s quintessential irony and unapologetic attitude.

Some of the Magnifica standout pieces include the Imperial Spinal necklace which boasts 131.21-carets and the Mediterranean Queen necklace—a dazzling cabochon emerald and diamond studded piece, weighing 500 carats.