Bulgari takes over LVMH Watch Week with the introduction of the Serpenti Misteriosi Secret Watches

Time is a Jewel—This is especially true when it comes to the unveiling of Bulgari’s ‘Secret’ watch. The retro-maniac novelties from TAG Heuer, Hublot, Zenith, and, of course, the Jeweler of Time—Bulgari drew a lot of attention this LVMH Watch Week. Bulgari’s Serpenti Misteriosi Secret Watches, on the other hand, seemed to surpass its competitors in important areas, particularly among collectors.

Check out the most recent Bulgari timepieces announced at LVMH Watch Week.


Just as in the case with Bulgari, it challenges itself to come up with the most sophisticated design. This year is no exception. The latest Serpenti Misteriosi watches are an upgraded version of the classic Piccolissimo, taking a step forward in crafting the ultra-thin wrist mechanics.

Both opulent and colorful, the Serpenti Misteriosi is the perfect combination of jewelry and timekeeping. 

Representing the finest craftsmanship, the components of Misteriosi are assembled only after each part is individually designed, shaped, and decorated with glaring gems. Keeping the comfort of the wearer in mind, minute attention has been given to the bracelet design and precious metal work.

The jewel-bedecked serpent wraps itself around the wearer’s wrist. The artwork of the diamond-studded gold bracelet looks enticing. However, a more fascinating trick is the secret watch that reveals the time when the Serpenti Misteriosi’s tongue is pressed.


One look at the Serpenti Seduttori and you will instantly sway away with the embellished design which ought to make your moments jubilant. Released in three different models, Seduttori elegantly blends the hexagonal scales with the allegorical snakehead.

The latest variations are ornamented with a black lacquer dial held in either steel, rose, or rose gold frame. With diamonds adorning the edges, it harkens back to Bulgari’s jewelry ancestry.


Serpenti Tubogas, on the other hand, celebrates the inception of the iconic ‘Bulgari Serpent’ with a coiling wrist representing the timeless flair of iconic watchmaking. As for the variations, the Tubogas comes in either the new yellow gold or steel and a bi-metal combination of yellow gold and steel. With diamonds studded on both sides of the snake’s head, the white opaline dial embellishes the design to new a height.


Bulgari has proved itself a vantage point for micro-engineered and jewel-enriched watchmaking. With 72 emeralds and 374 diamonds, the Octo Roma Emerald Grand Sonnerie celebrates this emotion to quite an extent. Whether you take the case and crown or lugs, the Octo Roma is a chandelier when you put it on over the wrist.


Carillon and striking mechanisms are both visible in the extremely graphic, skeletonized movement with blue bridges of the new Octo Roma Carillon Tourbillon.

At 44mm, the platinum case was designed to improve sound quality and clarity, while the case’s spacious proportions were designed to maximize sound transmission. The movement has a power reserve of approximately 75 hours.

The Bulgari Octo Roma Blue Carillon Tourbillon limited edition of 30 pieces is held together by alligator leather straps with a platinum triple-blade folding clasp. The timepiece features a sapphire crystal caseback and is water-resistant to three atmospheres.


Since its debut, Bulgari’s trademark round watch has paid homage to ancient Rome’s sundials, which caught light to signal the passage of time. The new 2022 models expand the palette with new hues and three-dimensional dials made of materials that capture and intensify the light.

Each dial is built using the marquetry technique in a pattern called Intarsio—a classic métiers d’art technique. In both cases, the mother-of-pearl and blue aventurine micro-elements are cut and faceted by hand. It is only then that the dial’s three-dimensional surface is added to form a precise and regular geometry.

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