Bringing the holiday cheer with Cartier’s latest campaign—’Love Is All’
Cartier honors love with the release of the LOVE IS ALL film featuring an all-star ensemble that includes Friends of the Maison—Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams.
“This film marks a unique opportunity to speak further on love and the connections that bring us all together. As we celebrate the festive season, it also reflects the desire to come together again, like the Friends of the Maison do, to form our own family.”—Arnaud Carrez, Senior Vice President, Chief Marketing Officer.
Watch the film below:
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”—Arnaud Carrez, Senior Vice President, Chief Marketing Officer.
The campaign was championed by Charlotte Wales, a British filmmaker and fashion director who captured Cartier’s global message on the necessity for us to cohabit.
Love Is All, a 1970s song by Roger Glover and Ronnie James Dio, is the soundtrack for this film, which serves as a fitting way to commemorate the spirit of this holiday season.