Anya Taylor-Joy Named New Ambassador for Jaeger-LeCoultre
“It Girl” of the moment actress Anya Taylor-Joy has been tapped to front the newest campaign for fine watchmaker Jaeger-LeCoultre.
The pairing comes as a part of their 2022 rollout and includes a short film titled A Call of Heart. The premise is Anya receiving a phone call that welcomes her into the world of Jaeger-LeCoultre.
“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership”, says Catherine Rénier, the CEO of Jaeger-LeCoultre. “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison.”
Since 1833, the brand, known in the industry as the Watchmaker’s Watchmaker, has created over 1,300 unique offerings celebrating the world of fine watchmaking. Anya can next be seen in director David O. Russell’s film Amsterdam, alongside Christian Bale and Margot Robbie.